Digital Marketing & Social Media

Digital Marketing and Social Media On-the-job benefits

Digital Marketing and Social Media participants will gain the following significant benefits:

  • Unified marketing strategy throughout the organization
  • Better market expansion generating more profitability
  • Improved digital sales effectiveness for products and services
  • Streamlined approach to social media marketing
  • Increased number of repeat customer sales
  • Greater brand awareness

Target Audience

The Digital Marketing and Social Media course is recommended for:

  • Entrepreneurs seeking to expand customer base
  • Marketing support staff
  • Mid-management marketers who wish to understand marketing communication and its benefits.

Pre-requisites

There are no pre-requisites for this course

Objectives

Upon completing this course you will be able to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders via website or email strategies
  • Expand and develop social media marketing plans
  • Report on return on investment and key performance metrics

Course Modules

Digital Marketing Methods and Tools:

  • Website and third party digital marketing
  • Digital Marketing Tool – Google Search Engine Optimizer (SEO)
  • Digital Marketing Tool – Introduction to Google 360
  • Creating customer profiles and Identifying audience desires and needs
  • The integrated marketing communications campaign
  • Campaign planning, delivery and evaluation

Marketing – Social Media & Email Marketing to Increase Sales:

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy (building relationships)
  • Social media marketing platforms (Facebook, Twitter)
  • Choosing channels (Facebook, Twitter, Line)
  • Communities, communication, trust and loyalty
  • How to measure social media effectiveness and best practices
  • Demonstration Email Marketing Software – Dynamic and Static email marketing
  • Testing Email Marketing – Email opens, Total clicks within messages, clicks on specific links

Training Methodology

This training course encourages participation through a combination of lectures, group discussion, practical exercises, software demonstrations, video clips, and breakout sessions designed to reinforce new skills learned.

Course Details

Dates & Location
December 21 – 22, 2017 (1.5 days)
AUPP New Campus

Tuition Cost
Individual enrollments: $350 per person
Early Individual enrollments: $315 per person

The Instructor

Digital Marketing Instructor

Alan Wark, PhD

Dr. Alan Wark is a graduate of Appalachian State University (ASU).  His areas of expertise include leadership, program management, and aviation project management.  He has over 20 years of global consulting experience with government, military, and private enterprises.  Dr. Alan is an Associate Professor of Business at the American University of Phnom Penh (AUPP).  He previously served as a leadership consultant for US Congressional committees, foreign military aviation training centers, and private businesses in the USA, Asia, and the Middle East.  Today he provides businesses and entrepreneurs assistance in successfully scaling their operations.

Want More Information?

Check our Course Outlines (PDF) here: Digital Marketing & Social Media CLPD Course Outline

You can also contact us at:

Phone: 023 990 023

Mail: info.clpd@aupp.edu.kh