Digital Marketing for Social Media

Digital Marketing and Social Media On-the-job benefits

Digital Marketing and Social Media participants will gain the following significant benefits:

  • Unified marketing strategy throughout the organization
  • Better market expansion generating more profitability
  • Improved digital sales effectiveness for products and services
  • Streamlined approach to social media marketing
  • Increased number of repeat customer sales
  • Greater brand awareness

Target Audience

The Digital Marketing and Social Media course is recommended for:

  • Entrepreneurs seeking to expand customer base
  • Marketing support staff
  • Mid-management marketers who wish to understand marketing communication and its benefits.

Pre-requisites

There are no pre-requisites for this course

Objectives

Upon completing this course you will be able to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders via website or email strategies
  • Expand and develop social media marketing plans
  • Report on return on investment and key performance metrics

Course Modules

Digital Marketing Methods and Tools:

  • Website and third party digital marketing
  • Digital Marketing Tool – Google Search Engine Optimizer (SEO)
  • Digital Marketing Tool – Introduction to Google 360
  • Creating customer profiles and Identifying audience desires and needs
  • The integrated marketing communications campaign
  • Campaign planning, delivery and evaluation

Marketing – Social Media & Email Marketing to Increase Sales:

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy (building relationships)
  • Social media marketing platforms (Facebook, Twitter)
  • Choosing channels (Facebook, Twitter, Line)
  • Communities, communication, trust and loyalty
  • How to measure social media effectiveness and best practices
  • Demonstration Email Marketing Software – Dynamic and Static email marketing
  • Testing Email Marketing – Email opens, Total clicks within messages, clicks on specific links

Training Methodology

This training course encourages participation through a combination of lectures, group discussion, practical exercises, software demonstrations, video clips, and breakout sessions designed to reinforce new skills learned.