On-the-job benefits

Participants will gain the following significant benefits from this Marketing Essentials course:

  • Improved marketing penetration and effectiveness
  • Enhanced face-to-face communication skills
  • Greater confidence in identifying customers to target for your product
  • Increased opportunity for recognition and promotion of products or services
  • Enhanced marketing goal setting ability
  • Increased capacity to adopt new marketing technologies and best practices

Target Audience

The Marketing Essentials course is recommended for:

  • Entrepreneurs seeking to expand customer base
  • Marketing support staff
  • Mid-management marketers who wish to understand marketing communication and its benefits.

Pre-requisites

There are no pre-requisites for the Marketing Essentials course

Objectives

Upon completing this course you will be able to:

  • Understand foundations of marketing strategies
  • Recognize elements of a marketing plan
  • Understand customer driven marketing
  • Apply marketing assessments that lead to improve marketing strategies
  • Generate value for money from marketing campaigns
  • Establish marketing content that will build brands
  • Gain skills for more data-driven and effective communication with customers
  • Develop Marketing skills that lead to lower cost for acquiring customers

Course Modules

Module 1: Marketing – Its Value and Practice

  • Understanding the relationship between marketing and sales
  • Developing an integrated marketing plan
  • Creating customer relations
  • Building and managing your brand
  • Marketing with benefits/emotion versus features/logic
  • Utilizing the Price/Value marketing formula

Module 2: Marketing Principles and Best Practices

  • Keeping up with communication technology and innovation
  • The power of non-verbal communication in the marketing process
  • Strategies for marketing to different customer types
  • Active listening and questioning skills to promote effective communication Techniques for giving and receiving constructive feedback
  • Researching your customers and their needs/wants

Module 3: Building Your Position in the Market

  • Developing strategic marketing objectives with SMART goals
  • Identifying your target market with SWOT Analysis
  • Profiling and targeting potential customers with market research
  • Benchmarking your competitors’ products, pricing, and marketing tactics
  • Implementing the elements of the Marketing Mix
  • Customer Relationship Management: Creating the ultimate customer experience

Training Methodology

Training will be delivered through a combination of presentations, group discussion and group exercises. Participants will be encouraged to ask questions as the seminar progresses relevant to their own backgrounds and company requirements. The seminar will culminate in a group exercise in which participants will have an opportunity to apply what has been discussed over the previous sessions.

Course Details

Dates & Location
October 05 – 06, 2017 (2 days)
Sunway Hotel

Tuition Cost
Individual enrollments: $450 per person
Early Individual enrollments: $405 per person

The Instructor

Digital Marketing Instructor

Alan Wark, PhD

Dr. Alan Wark is a graduate of Appalachian State University (ASU).  His areas of expertise include leadership, program management, and aviation project management.  He has over 20 years of global consulting experience with government, military, and private enterprises.  Dr. Alan is an Associate Professor of Business at the American University of Phnom Penh (AUPP).  He previously served as a leadership consultant for US Congressional committees, foreign military aviation training centers, and private businesses in the USA, Asia, and the Middle East.  Today he provides businesses and entrepreneurs assistance in successfully scaling their operations.

Want More Information?

Check our Course Outlines (PDF) here: Marketing Essentials CLPD Course Outline

You can also contact us at:

Phone: 023 990 023

Mail: info.clpd@aupp.edu.kh