Negotiation PrinciplesNegotiation Principles On-the-job benefits

Negotiation principles course participants will gain the following significant benefits:

  • Improved productivity
  • Improved self-confidence
  • Improved communication

Target Audience

The Negotiation Principles course is recommended for:
  • Business managers
  • Sales staff


There are no pre-requisites for this course.


Upon completing this course you will be able to:

  • Develop and strengthen a style of negotiation that suits you well
  • Learn how active listening strengthens your negotiation success
  • Develop a strong negotiation preparation routine

Course Modules


  • Negotiation skill development
  • Assessing best and worst outcomes
  • Developing universe of options
  • Negotiating across cultures

Selecting the Time, Place, and Technique:

  • Identifying the key issues
  • Situational assessment of best negotiation technique
  • Assessing the best technique to use in the situation

Follow-up and Closing the Deal:

  • How to close the deal
  • Don’t over-promise or under-deliver

Training Methodology

This training course encourages participation through a combination of lectures, class discussions, simulation exercises, and case studies.