DEM Advertising Campaigns

Advertising Campaigns On-the-job benefits

Participants will gain the following significant benefits:

  • Learn how to best structure and deliver advertising campaigns from start to finish
  • Understand how to evaluate marketing campaigns
  • Enhance advertising campaign strategy to a higher level and make a stronger impact

Target Audience

This course is recommended for:

  • Marketing staff
  • Mid-level managers, B2B and B2C


There are no pre-requisites for this course.


Upon completing this course you will be able to:

  • Understand the concept of integrated advertising campaign
  • Conceptualize an advertising campaign
  • Define objectives and KPIs
  • Identify key messages
  • Select the most appropriate advertising channels
  • Schedule a plan of actions
  • Execute an advertising campaign
  • Track results and learn from them

Course Modules

Module 1: Introduction

  • Defining advertising
  • The secrets to a successful advertising campaigns
  • Marketing in a digital age
  • Integrated advertising campaign

Module 2: Strategy & Planning

  • Know your market: target audiences
  • Set up objectives
  • Define consistent messages and content
  • Identify channels: online vs. offline
  • Secure a budget

Module 3:  Execution

  • Schedule and manage a plan of action
  • Allocate resources
  • Enhance the visibility of the campaign assets

Module 4: Evaluation

  • Key Performance Indicators (KPI)
  • The customer buying journey
  • Evaluation tools

Training Methodology

This training course encourages participation through a combination of lectures, group discussion, time management gaming, priority management team exercises, and breakout sessions designed to reinforce new skills learned.

Course Details

Dates & Location
March 16 – 17, 2018 (1.5 days)
AUPP New Campus

Tuition Cost
Individual enrollments: $350 per person
Early Individual enrollments: $315 per person

The Instructor

Laurent Notin

Laurent Notin

Laurent holds a master in Marketing & Sales from France. He has acquired more of 18 years of working experience in South-East Asia (Cambodia, Laos, Thailand, Vietnam) at various business development and management positions in multicultural environments. His core expertise includes financial and business management, strategy, business development and networking, client servicing, PR & communication as well as staff training & mentoring. Laurent is regarded as an upstanding, dedicated and highly motivated professional to provide superior insight and service to his clients. He has been able to significantly grow the different companies he worked for, both in terms of revenue and net profit. During his last tenure as Managing Director of Brains Communication, he successfully initiated and implemented the merger with another local agency, doubling the size and revenue of the company. Laurent is also a Crossfit Level 1 Trainer and regularly coaches Crossfit at a local gym.

Want More Information?

Check our Course Outlines (PDF) here: Develop, Execute, and Evaluate Advertising Campaigns

You can also contact us at:

Phone: 023 990 023